Keep Your Event Calendar Up to Date—Here’s Why It Matters

Did you know that the Events page is consistently one of the top five most visited pages on destination websites, according to Google Analytics? In many cases, it’s even the #1 page. Why? Because events draw in visitors, extend their stays, and encourage them to return.

Here’s how an up-to-date event calendar can benefit you:

• Drive Travel Decisions: Showcasing daily events can significantly influence travelers to choose your destination.
• Maximize Event Visibility: The more events you display, the more reasons visitors have to explore your site—and your destination.
• Boost Website Engagement & SEO: An active, current events page not only engages visitors but also positively impacts your site’s SEO performance.
• Save Time: Automating your event calendar can reduce staff time spent researching and manually inputting events by up to 90%.
• Rely Less on Business Owners: With automated updates, you no longer have to depend on business owners to supply content—your calendar will always be up to date.
• Give Visitors What They Want: Offer real-time, updated information that keeps visitors coming back for more.

Keeping your event calendar current isn’t just about sharing what’s happening—it’s about making a lasting impact on your visitors and your destination.

Want to know how you can save 350 hours per year on event calendar management? Book a demo to learn how Yodel can help reclaim that time!